Real Homeowner Journeys

From Wallflower to Wow

See how this cookie-cutter 1968 exterior was transformed into a timeless Craftsman architectural design. The stunning Cincinnati, OH before and after makeover started with an aging, flat façade that lacked color, character and texture. Homeowners Barbara and Todd Logan wanted to bring the home into the 21st century and personalize it to fit their family’s style, while keeping a timeless appeal that fit the neighborhood.

Design Process
The United States represents a melting pot of architectural styles influenced by history. But in the latter half of the 20 th century – with suburban sprawl propelling the construction of affordable, single-family homes – historical details and character were sacrificed for speedy production.

In Cincinnati, many homes – like the Logans’ 1968 two-story – are representative of this era, lacking ornamentation, color or style. Barbara and Todd Logan happened to live in a neighborhood interspersed with homes from the 1930s and 40s, and dreamed of someday sprucing up their own beige, brick and aluminum siding exterior by capturing the older architectural detailing. Having some trouble envisioning a new design, the family originally planned to simply add more color and upgrade with new energy-efficient, low-maintenance materials.

Exploring Design Possibilities
With the help of Ply Gem and contractor Murphy Home Improvement, the Logans were encouraged to visit The Designed Exterior™ Showroom at Marsh Building Products. While there, they explored the many possibilities for their dream exterior, with access to tried-and-true color and product palettes to fit the family’s personality. An interactive visualizer tool also allowed the Logans to view what their renovated exterior would look like before making a final decision.

To add distinction while still keeping with the overall look of the neighborhood, the Logans decided to revamp their exterior into a classic Craftsman architectural style with a larger front porch and grand entrance.

The tools in The Designed Exterior Showroom made it so easy to pick out products and a design style that suited our family, and then see how it would all come together. My kids had a ball with the interactive tools and being a part of the design process. The team at Ply Gem and our contractor Murphy Home Improvement were great about guiding us through the project and recommending features and products that we had no idea even existed! Barbara Logan

Product Selection
When it came to product selection, the Logans were unsure of what materials are used on today’s homes. They started by looking at siding colors and styles to set the tone for the rest of the house. Barbara and Todd wanted a darker colored siding that would not fade over time or require future maintenance like refinishing or painting. Vinyl was the perfect fit to meet the family’s needs.

They selected a red hand-split shake siding from Mastic by Ply Gem for the new second-floor gable area. This fade-resistant textured wood-look siding became the statement piece for a bold, yet inviting entryway that added variance to a once flat, horizontal front elevation. The exterior was then balanced with painted brick and complementary Mastic lap vinyl siding in a deep brown color. The 4-inch width of the siding provided the classic elegance of natural wood in a low-maintenance option tested to withstand any type of weather.

Vertical wood paneling in the entryway was replaced with Ply Gem Stone veneer in a modern shadow ledgestone style, with matching tapered stone columns – a defining feature of Craftsman architecture. Old, drafty windows were upgraded with energy-efficient, low-maintenance vinyl Ply Gem Windows featuring a simple prairie grille pattern. To finish out the detailing, cellular PVC Ply Gem Trim was used to accent the windows and create a defining separation between the two floors and the gable.

The Final Transformation
When the renovation was complete, the Logans could not believe the transformation. Their original goal of achieving a refreshed home exterior with low-maintenance materials was far exceeded with a modern, yet timeless design full of character, color and curb appeal that fits the family’s personality and the classic style of their Cincinnati neighborhood.


The homeowners wanted energy-efficient, low-maintenance siding in darker colors that would retain color.
Cedar Discovery Hand Split Shake

  • Wind Speed – rated up to 190 mph
  • V.I.P. Limited Lifetime Warranty
  • Sustainable – crafted of readily available natural materials; recyclable
  • No Paint, No Hassles – no need for paint or stain, meaning less maintenance for the homeowner and no harmful VOCs released into the environment
  • Five-Point Locking System for secure installation and durability

Quest Double 4” Lap Siding

  • Wind Speed – rated up to 240 mph
  • V.I.P. Limited Lifetime Warranty
  • Sustainable – crafted of readily available natural materials; recyclable
  • No Paint, No Hassles – no need for paint or stain, meaning less maintenance for the homeowner and no harmful VOCs released into the environment
  • Duranyl 5000 ® Protection System – protects the deepest, most vivid colors against harsh elements and maximizes long-term durability
  • Tornado-Tough Double Thick Nail Hem
  • Patented T-3-Lok™ Locking System for secure installation and durability
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